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What is the correct way to create a correct and attractive clothing commercial? There are a set of basics that an advertiser must do in order to achieve sales and profits from his advertisement.

One of the most important advertisements found on the Internet is a commercial advertisement for clothes. This form of clothing commercials follows the art of advertising and is called by the technical term copyright.

The most important thing you must know is that every sales man or successful online marketer must master the art of selling through ads and words, and the art of advertising is responsible for that there is an advertisement that makes huge profits and there is another advertisement that does not achieve profits, meaning that the quality of the advertisement and its design method are responsible For higher profits in sales.

There is a set of necessary strategies that every advertiser must follow in order to create any successful commercial advertising model, whether it is website content, video, Facebook AD, or any other medium.

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The best advertising model for clothing and accessories

Anyone who accesses the Internet for the purpose of shopping for clothes, he is looking for certain information that must be available in the product or clothes he is looking for.

The most important thing that the advertiser must take into account is to provide information common to most customers, meaning providing the information that most people are looking for and the necessary information that must be available in every product, for example: (price, size, color, type …)

Every successful and profitable commercial advertisement must have a set of conditions that attract the attention of customers, so I will present to you the best strategies for a successful and profitable clothing model.

Address 1:

The most important thing that the advertiser must work on is the title, and this strategy can play the biggest role in the success of the commercial advertisement. When choosing the title, it is necessary to take into account a set of parts related to the attractive advertisement, the most important of which are:

  • Choose your keywords
  • Targeting the things that interest customers in the commercial market
  • Choose short words in the title (five words maximum)
  • The address must contain numbers in addition to the words.
  • Using words that arouse curiosity, for example (secrets … – discover … – the most important … – the best … – the best … – everything you need …)

The goal of the title in the commercial advertisement for clothes is not to make a profit or achieve many sales, but the aim of the title is to arouse curiosity among the worker and push him to discover the product that it promotes, meaning that the worker will enter the advertisement and then proceed to reading the second title, then the third and so on, This is called the sleeper method in a commercial advertisement for clothes, and it pushes the worker to read until he reaches what he is looking for, i.e. clicking to buy clothes or products.

2 Entry introduction

This strategy is the phrase that is immediately after the title and often this phrase plays a big role in making customers and visitors spend more time reading or browsing your site. For example, if the title is:

  • 10 Ways to Write a Successful Business
  • The phrase that will be directly under the heading must also be interesting and attractive, for example:
  • How to professionally create a clothing commercial even if you do not have any experience …
  • If you do not know where to start to create a commercial for clothes, you will find the ultimate solution to this matter …

Such phrases negate a set of objections that the visitor has, meaning that such a phrase raises the curiosity of the worker and makes him forget something that he does not have experience, this mother makes him enter to discover and benefit.

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3 customer experience

One of the important things also in commercial marketing through advertising is to place customer experiences with all credibility, this matter enhances confidence in new customers and makes them decide to try your products with confidence and without any fear.

For example, we are creating a commercial advertisement template for clothes. I have to put a group of customers’ experiences who have benefited from our products positively, how many people have benefited, did they like the products, and others. These experiences confirm the authenticity of the website or the pages that sell clothes on Facebook or Instagram.

There is a statistic that sees that more than 60 percent of customers believe people’s experiences and do not believe the words of the seller, because you as a seller seek to market your products through phrases, so you will not be convinced of your words, but other people’s experiences confirm the website’s credibility and reliability.

It is okay to put your experience as a marketer or as the owner of the site, because you put weight and value in this matter for your site, because most shoppers and workers are smart and if you are not a specialist in the field that you practice, this will negatively affect the marketing process and will lose credibility.

The other thing that you should take into account is that you have a group of competitors competing with you for the products that you offer, you are not alone in the market.

Therefore, you must be distinguished from others, whether in products or even in the way these products are advertised, for example you say:

“Today we will talk about things that no one has ever talked about before.”

“Today I brought you a final solution that you will not find elsewhere.”

4 high quality images

Most customers and clothes shoppers are excited by pictures, as the worker can protect the product only through the image, so if you provide high-quality pictures of the clothes and products that you offer and professionally photograph the products, he will make the consumer or worker enter your site or page if you are a promoter on Facebook.

Among the most important specifications that must be met in the image of the product that you offer for sale are: High quality and accuracy in photography

  • Photographing the product from all sides and not being limited to one side
  • Clothing photography on mannequins les Mankan
  • Choose wallpapers with open colors, the best color is white.
  • Show clothes to real people, and choose the right people to arouse the attention of the consumer and the worker
  • Be mindful of consumers who will see the product image from smartphones and computers
  • Shoot the clothes that you display on your site in different colors

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5 Presentation theme

At this stage, you must focus on providing the solution that the customer is looking for, meaning that you must explain to the customer the things that he will benefit from this topic or this website that he is visiting.

For example, as a worker, I must know that this time I will spend on a clothing site, what will I benefit? Will I find what I am looking for?

The other thing is to pose the problem that must be addressed, and to present the problem that most customers suffer from while shopping or while buying clothes, for example. It means that you expose the customer to the problem that he suffers from while searching for clothes on the Internet and that you share this problem with him

For example:

“In the past, I used to find it very difficult when I wanted to buy clothes on the Internet, because when I used to go to a specific site, I did not find the products I am looking for, or their prices were very high ..”

Are your ads not making money even though you spent a large budget on it?

After presenting the topic in this way, the worker will say to himself, “Yes, I also suffer from this problem.” This will make him continue reading and browsing in order to find a solution.

6 Divide the product into types

When the consumer enters the site even if he does not intend to buy, when he finds the clothes that you display are divided, each in a specific classification, this matter arouses the admiration of the worker and decides to buy.

For example, I have a site that offers a variety of clothes, what I have to do is divide these clothes:

  • Men’s clothing
    • summer clothes
    • winter clothes
    • children clothes
  • Women’s clothing
    • summer clothes
    • winter clothes
    • Girls’ clothes

When the worker finds an arrangement of products in this way, it is easy for him to enter and find the product he is looking for and shop without the need to waste a long time searching

7 Provide the size type and size system

A very important thing in a tactile commercial advertisement is to place multiple sizes for customers so that everyone who comes to your site knows which size suits them best.

Most of the clothing sites on the Internet overlook this step, including large sites such as eBay. The advertiser must show how to place the sizes on the clothes he displays in order to make everyone who entered the site enter shopping, so it is important to put all the sizes in place.

The sizes on the website must be already available in the clothes, meaning there must be credibility in this matter, and this is very important for the consumer experience.

8 bullets

This step means putting the solutions or steps that you will present on your topic in the form of short points or steps and not in the form of long paragraphs.

Bullets are often easy to read and bring the reader just by peeking out without needing to read the whole thing, this step can be put together in different ways:

  • Either through punctuate
  • ·….
  • ·….

Or in the form of numbers:

  1. …..
  2. …..
  3. …..

Or it can also be placed in the form of a table

I want to place a commercial advertisement for clothes for example “Coat”. At this stage, I must do the following:

Coat name:
Jacket Type:

Its benefits:

  • It is of high quality
  • Made of a premium brand …
  • Cold resistant
  • Available in multiple colors
  • Available for men and women

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9 Reverse risk

Anyone new to your site to buy some kind of clothes, he remains hesitant about whether to buy or not, and if he buys he will be able to receive his products or will he be swindled.

These are among the doubts and fears that we find among most customers, so you must play as an advertiser in contrast to this risk that plagues the consumer, and turn this matter into trust, that is, make him trust the site through some techniques.

When you make a guarantee for that worker, you make him feel comfortable and initiate the purchase, because you have put a guarantee for him to make him relax and reassure, among the examples of this step that we find at a group of sites such as eBay or Ali Express.

  • For example, put a 30-day guarantee to return the product, so if you do not like the product that you have purchased, you can return it within a period not exceeding 30 days and you will be able to recover your money.
  • It can also put in place a warranty to replace the product within a certain period
  • Payment on receipt: This feature is one of the most important characteristics that make the worker 100/100 comfortable because he knows that he will not risk his money, but will buy the clothes or product he wants and will not pay the price even after the product reaches him, this matter will not leave him any room for doubt.

10 call action

After you presented the topic and the arguments that convince the world to buy from you, and gave him credibility, you reflected the risks and placed him in insurance and other means of commercial advertising.

Now the worker knows and understands everything, and he just has to make the purchase, either by communicating with you or purchasing online from the site.

11 topic of urgency

The customer knew the price and all the information about the product. You should make it as an advertiser to buy now and not postpone the purchase process for another time, how do you do that?

A group of ways that you can do it, for example:

  • “Hurry up to buy a limited quantity of this product may expire at any moment”
  • “Low stock”
  • “Only 2 pieces left of this product”
  • “5 items were booked today. Three pieces remaining in the same color …”
  • “There is currently a discount on this product.”

Conclusion:

These were the most important strategies that must be available in commercial advertising in order for it to be a successful advertisement, to make visitors flock to it and make its owner profit. I hope you like this information.

As I always say last, if you have any other questions about this topic or other topics, you just have to leave them in the comments so that we can answer them all.

peace upon you

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